Force Multiplier C2 — Full-Funnel Scoreboard

Registrants

811

vs C1: 1,253 (−35%)
house list, small pool

Show Rate

34%

277 peak · C1: 36.2%
Zoom-verified

VIP Take (of live)

20%

56 VIP buyers · ~$5.4K
strong intent signal

Core Buyers

1.36% conv · 4 VIP + 7 Owner
C1: 42 buyers · 3.35%

Core Revenue

Verify Whop

11 buyers · revenue in Whop
C1: $248K core

Cart Status

CLOSED

Closed Jun 15 midnight ET
Cohort starts Jul 7–15

FINAL RESULTS (Jun 16): 11 core buyers · 4 VIP + 7 Owner Only · all seats confirmed in GHL (tag: fm cohort 2 jul 7-15). Revenue in Whop — verify exact dollar total. Conversion rate: 1.36% (811 regs → 11 buyers) vs C1: 3.35%. Cart closed midnight June 15. Cohort 2 starts Jul 7–15. — The story: A warm room (83% prior SP history, 56 VIP buyers) that recovered 11 buyers through the cart-close email sequence (Jun 10–15) after the post-webinar machine was off at launch. No objection email was sent in the sequence — the highest Kern gap going into C3.

1 · The 3-Phase Scoreboard

Quantity (how many) and Quality (conversion %) at every stage — Pre-Webinar → Webinar → Post-Webinar.

① PRE-WEBINARAcquisition

Opt-in page visitors

NEEDS DATA

Opt-in conversion %

visitors → registrants

NEEDS DATA

Registrants

811

C1: 1,253 (−35%)

% warm (prior history)

83%

17% new

Got 5-email reg seq

18%

140 of 790

② WEBINAR (live)Engagement

Peak live attendees

277

Zoom-verified · ~307 showed

Show rate

live / registrants

40%

C1: 36.2% · Zoom-verified

VIP buyers

~$5.4K · $97/$197

2-hr hold

92%

C1: 90% · 159-min avg watch

Chat messages

867

153 attendees · 64 questions

③ POST-WEBINARFINAL · Cart Closed Jun 15

Core program sales

1.36% conv · C1: 42 / 3.35%

Total revenue

Verify Whop

VIP ~$5.4K + core TBD · C1: $248K

Reg → Sales page

45%

359 / 811 regs · C1: 63%

Sales page → Checkout

60%

216 / 359 · C1: 71%

Checkout → Payment

9 / 216 · C1: 9% ← friction

Payment → Complete

56%

5 / 9 · C1: 53%

Replay sessions (9-day sum)

780

daily sum Jun 3–11 · not unique · C1: 1,298

Replay → Purchase

1.4%

11 buyers / 780 sessions · not apples-to-apples · C1: ~2.3%

Replay window revenue %

~100%

all 11 buyers post-webinar · C1: 71%

Cart status

CLOSED

Jun 15 midnight · 11 total buyers

Read it left-to-right: Acquisition was light (small, under-mailed pool). Engagement was healthy (normal show rate, strong VIP intent). Conversion never happened — not because the room said no, but because the post-webinar machine that asks for the sale was never turned on.

2 · The Funnel — Quantity + Conversion at Each Step

Where the people went, and the conversion rate between each stage.

Opt-in visitors

NEEDS DATA (GHL page views)

—opt-in %

Registrants

811

100%baseline

Live attendees

270

34.2%show rate

VIP buyers

21%of live

Core buyers

1.36%of regs

Bars are % of registrants (live/VIP) and % of regs (core). 277 attended, 56 bought VIP, 11 bought the core program post-webinar via cart-close sequence (Jun 10–15). C1 conversion: 3.35%. NEEDS DATA opt-in page visitors to compute true opt-in conversion.

GA4 Sales Page Funnel — Fresh Pull Jun 11, 2026

Actual page-level data from GA4 property 386828924. Daily active user sums (Jun 3–11). C1 9-day benchmark shown. Replay page confirmed at /ai-acceleration-gap/replay/.

Registrants

811

100%baseline

Replay page
/ai-acceleration-gap/replay/

C2: 780 C1: 1,298

99%9-day sum · C1: 164%

VIP replay
/ai-acceleration-gap/vip-replay/

81 C1: 130

10%of regs · C1: 16%

Sales page
/force-multiplier/

359 MTD unique C1: 659

45%of regs · C1: 63%

Checkout
/force-multiplier/checkout/

216 MTD unique C1: 470

60%of sales pg · C1: 71%

Whop payment
/force-multiplier/whop-pay/

4%of checkout · C1: 9%

Thank-you / purchase
/force-multiplier/thank-you/

56%pay→complete

⚠️ Elite Credit Checkout Dropout — Active Leak (GA4-confirmed)
15 users entered Elite/ZenithMind credit checkout paths in June: /checkout-elite-z/ 7 users · /checkout-elite/ 8 users. Only 9 reached Whop payment. Only 5 completed. The "no self-serve credit apply button" problem is confirmed in GA4 — Elite buyers are hitting the credit page and dropping before payment.

🔴 Critical: Replay-to-Purchase Gap (4× worse than C1)
780 users watched the replay · 5 completed a purchase → 0.6% replay-to-purchase rate.
C1 benchmark: ~1,298 replay viewers · ~30 replay-window purchases → ~2.3%.
The audience showed up (780 vs 1,298 = 60% of C1) — they just didn't buy. The 4× gap is in checkout friction + offer presentation, not viewing intent.

Day	Date	C2 Replay users	C2 VIP Replay	C1 Replay users (benchmark)
Webinar night	Jun 3	6	—	0
Day 1 — "Replay just dropped"	Jun 4	90	7	230
Day 2	Jun 5	155	8	336 ← C1 peak
Day 3 ← C2 peak	Jun 6	245	13	207
Day 4	Jun 7	147	6	151
Day 5	Jun 8	79	8	188
Day 6	Jun 9	28	15	119
Day 7	Jun 10	30	24 ← VIP spike	49
Day 8 (today)	Jun 11	—	—	18
9-day total		780	81	1,298

C2 replay peaked 1 day later than C1 (day 3 vs day 2). C1 sustained 150–190/day through days 3–5; C2 dropped to 79 by day 5 — steeper decay. VIP replay surged Jun 9–10 (24 users on Jun 10) suggesting a VIP-targeted email finally hit. These are the warmest non-buyers. C1 total replay benchmark from Feb 2026 (same GA4 property). Jun 11 data still processing.

Step rates vs C1: Reg→Sales 45% vs 63% · Sales→Checkout 60% vs 71% · Checkout→Pay 4% vs 9% · Pay→Complete 56% vs 53%. The biggest drop-off shift is checkout→payment (4% vs 9%) — confirming buy-path friction, not just desire decay. | Data note: Replay bars use 9-day daily-sum (double-counts repeat viewers); sales page/checkout use MTD de-duped monthly unique users — not directly comparable.

3 · Who Was Actually In The Room

Built from the 790-contact registrant export (tags). This is the layer volume numbers hide — and it confirms Rich's VIP read.

Audience warmth

83%warm

Prior buyers — 268 (34%)

Engaged non-buyers — 387 (49%)

New / no history — 135 (17%)

Only 17% were new. This was not a cold-traffic room — it was the existing SP base, cycling through another launch.

High-value signals

High spenders >$1k

102 (13%)

Already SP buyers

268 (34%)

Prior FM buyers

From dormant/reactivation list

229 (29%)

"add to fb" tagged

370 (retarget tag*)

*"add to fb" is a retargeting-audience tag, not proof of cold-ad origin. True ad-sourced count needs UTM/attribution (not in this export). NEEDS DATA

Prior-program footprint (% of 790, overlapping)

Challenge Q146%

Insane Leverage (Feb 5)42%

AI Imprint42%

Connect the Dots40%

ZenithMind April (Cal. Gap)34%

Compression Window29%

ZMOS (any)25%

SOW13%

VIP buyer composition — Rich's "gold tags" read, verified against the data

Rich's instinct was right: of 57 VIP buyers, ~80% are repeat buyers. The export confirms his counts almost exactly.

Segment	Rich's read	CSV-verified	Match
Connect the Dots alumni	~30	30	✓ exact
Insane Leverage (Feb 5)	~30	32	✓
Rich's Brain	~20	19	✓
ZMOS alumni	~16	16	✓ exact
High spenders >$1k	~16	16	✓ exact
SOW	~12	12	✓ exact
New (no prior history)	~19	12–19	~ (depends on definition)

Why it matters: a warm, high-spender VIP base that buys the $97 ticket but isn't moved to the core offer is a follow-up/ask problem, not a desire problem. These exact people are the warmest targets for the replay + cart-close recovery.

4 · The Pool Question (Ashley's hypothesis)

"Did we start with a much smaller pool — and leave segments un-mailed?" The data partly confirms it, with one correction.

✅ Confirmed: the pool was small & under-activated

Registrants vs C1

790 vs 1,253

−37%

Got the 5-email reg sequence

140 (18%)

From dormant reactivation list

229 (29%)

A −37% smaller pool, with only 18% receiving the dedicated reg sequence and nearly a third pulled from a dormant reactivation list, is consistent with under-mailing the eligible base.

⚠️ Correction: it was warm, not cold

The hunch that we leaned on cold ad leads isn't supported. 83% had prior SP history; only 17% were new. The "add to fb" tag (47%) is retargeting, not cold acquisition. So the problem isn't "too many cold leads" — it's too few people from a warm base that we didn't fully mail.

Zenith closed-cart exclusion: 269 ZenithMind-April registrants did register for FM, so that segment wasn't wholesale excluded. But confirming exactly who was eligible-but-not-mailed needs the GHL reg-email send audience (who received vs who was suppressed) — NEEDS DATA. This is the single highest-value thing to pull next to prove/disprove the exclusion.

5 · Where It Broke — and the Opportunity

The break (verified in GHL)

No Replay sequence (attended non-buyers, no-shows, VIP non-buyers)
No Cart-Close sequence (7 emails to Jun 15)
No Checkout-Abandoner sequence
No Encore send / Q&A invite
Pre-webinar nurture, reg, VIP & purchase webhooks — all live

Every other SP webinar (ZenithMind, AI Imprint, Maximum Profit) has these post-webinar sequences published. For FM C2, none exist. The team's own June-2 tracker corroborates: replay "in progress," cart-close "not started," 4 of 17 pages live.

The opportunity (cart open → Jun 15)

71% of C1's revenue came AFTER the webinar. That window is live right now and the warmest, highest-intent people (57 VIP buyers, 102 >$1k spenders, 268 prior buyers) have not been asked once.

Recovery Sprint Action	Owner	Target
✅ 11 core buyers confirmed · revenue in Whop (verify)	—	Jun 3–15
Self-serve Elite credit apply button + fix buy-link path	Ben	Jun 8
Confirm cart-close sequence firing + checkout-abandoner email	Camilla / Ben	Jun 9
Elite/ZMOS ascension sequence (143 ZMOS + 23 Elite owners)	Camilla / Thomas	Jun 9–10
Re-scarce cart-close copy	Thomas	Jun 10
Rich Q&A / book-a-call for non-buyers	Ashley / Rich	Jun 11–12
Cart-close deadline sequence + fast-action bonus	Thomas	Jun 13–15

FINAL (Jun 16): Cart closed Jun 15 midnight. 11 buyers confirmed in GHL (4 VIP + 7 Owner Only). Revenue in Whop — pull exact total for post-mortem. C3 planning note: objection email was never deployed in C2 sequence — highest Kern gap to fix before C3.

Full detail: FM C2 Final Action Plan (Jun 8) · FM C2 (AAG) Post-Mortem · companion autopsy dashboard (aag-fm-c2-autopsy-dashboard.html).

6 · What Else We Should Be Tracking

Beyond # and conversion %, these are the metrics that explain why — and the ones we're still missing for this report.

Have it (in this dashboard)

Registrants, show rate (40% Zoom-verified), VIP take, core conversion
Live retention — 277 peak · ~92% 2-hr hold · 159-min avg watch · 867 chat msgs (Zoom-verified)
GA4 replay funnel — 780 replay viewers · 81 VIP replay · 0.6% replay-to-purchase (C1: 2.3%) — daily breakdown Jun 3–10
GA4 sales page funnel — 359 sales page → 216 checkout → 9 whop-pay → 5 thank-you (Jun MTD unique)
Elite credit dropout — 15 users enter credit paths; only 5 complete (GA4-confirmed active leak)
Audience warmth (buyer / engaged / new) — context for every %
Prior-program overlap (list recycling / fatigue) · high-value mix · pool size vs C1
Meta ad spend analysis — $4,390 C2 total; only $912 (21%) to FM cold; $986 to branding campaign with 0 leads
Buyers confirmed — 11 buyers (4 VIP + 7 Owner Only) · 1.36% conv · revenue in Whop (verify exact $)

Still need (to close the picture)

Opt-in page conversion % — visitors → reg (GHL funnel page views). Tells us if page or traffic is the constraint.
Reg-email send audience — who was mailed vs suppressed (proves the pool/exclusion question)
GHL sequence status — which of the 7 recovery actions from Jun 8 were actually deployed (cart-close, abandoner, Elite ascension sequences)
Revenue per registrant / per attendee — final tally once cart closes Jun 15
Replay→sales page→purchase path — GA4 has replay views and sales page views as separate sessions; cross-session attribution (did replay watchers become buyers?) requires User-ID or session stitching, not available in standard GA4
VIP $97/$197 split — exact revenue breakdown (est. $5.4K but split unverified)

Sources: 790-contact registrant export (Export_Contacts…Jun_2026.csv, tag analysis) · GHL location qG6ayaBjKO2G1iyLby2G (workflows, orders, tags) · Zoom webinar 861 2954 3947 (attendance, retention, chat) · GA4 property 386828924 via fm-funnel-stages.mjs + fm-salespage-compare.mjs (live pull Jun 11) · Meta Marketing API act_2141103492646892 v21.0 · Slack #force-multiplier purchase notifications · Rich's VIP gold-tags read (verified herein) · C1 benchmark from 2026-03-03 Force Multiplier Post-Mortem.
FINAL as of Jun 16: 811 registrants · 277 peak live (Zoom) · 56 VIP day buyers · 11 core buyers (4 VIP + 7 Owner Only) · 1.36% conversion · cart closed Jun 15 midnight · revenue in Whop (verify exact $) · cohort starts Jul 7–15. No fabricated figures — remaining gaps marked NEEDS DATA.
Built June 4, 2026 · Updated June 11 (GA4 + recovery) · FINAL update June 16, 2026 with confirmed buyer count and cart close. Companion: aag-fm-c2-autopsy-dashboard.html · FM C2 Final Action Plan (Jun 8) · FM C2 (AAG) Post-Mortem.md